Thynk Design Group | Syracuse, NY | 11/30/2020 | Proposal
3Q Digital Corporate Branding Refresh, Website Design and Website Development.
The objective: Compliment 3Q’s latest growth model by enhancing the corporate brand and website user design and experience.
Daniel Presley | Creative Director | (315) 877-6719
At Thynk, we value our clients’ creative identities, and offer solutions that sync with their strategic aspirations.
We have worked with agencies all over the world to develop brands and bring the client's vision to life.
Our 6-Step Process
In order to complete the proposed Brand Refresh and Website Design/Development project, Thynk will walk through the following process with 3Q Digital.
Research & Discovery
Every design project begins with a thorough research and discovery phase where we gather all the necessary details about your company, its target market, challenges, expected end goals and more. Within this Discovery phase, we will begin building the brand.Brand and UX Design
After some research and discovery, our next step is to align our findings with proven design strategies, organize our content and story into layouts and modules streamlined for conversion. Brand Guidelines will be set in motion, and applied throughout the rest of the process.User Interface Design
We continue our design process through user interface design, where we explore interfaces, color, icons and font treatments to streamline navigation, establish a simple and intuitive content hierarchy and enhance the overall brand aesthetic.Art Direction
Visual storytelling is key to setting the overall aesthetic of the brand, it also sets the mood and feel of any digital, print or live experience. Our art directors help bring brands and experiences to life through the use of photography, video, color, and typeface treatment.Production
Working with the right design partner is not everything; you also need a production partner that has the know-how to deliver an efficient, cost-productive, high-quality final product, experience, and or overall campaign.Testing and Optimization
To ensure everything we design is optimized to give the best results, we fully embrace the design, test, optimize and repeat process to ensure we are delivering the best results for our clients.Client: 3Q Digital
The Problem:
3Q Digital is looking to refresh their brand to give the company a look and feel that stands above the competition. While the logo remains the same, the elements that surround it need to be upgraded. 3Q Digital is also looking to deliver a new UI/UX experience with an updated website. Designed and developed specifically for the WordPress/Elementor platform.
The Solution:
Thynk Design Group will develop the brand refresh to stand out in the marketplace with a more mature representation of who 3Q Digital is. While refreshing the brand, Thynk will design and develop a new user experience for the web. This new website will revolve around the new brand and will be a representation of 3Q Digital's new growth marketing strategies.
Brand Guide Re-Design: (Weeks 1-8)
Impacting
brands.
Branding is one of the most crucial aspects of any business, large or small. An effective brand can give you a significant edge in today’s highly competitive market.
Deliverables: All Logo Variations, PDF Brand/Style Guide, Web Brand/Style Guide.
| Hours | |
|---|---|
| Step 1: Brand interview We need to get to the bottom of who you are, what you stand for and who you stand beside. Only then can we begin to create a brand that portrays the value you offer in a way that resonates with the people who matter: the people you want to do business with. |
5 |
| Step 2: Design presentation Three new brand concepts will be designed. Naturally, there will be a common theme but we try to think outside the box and come up with something that isn't obvious. This is often where the best ideas come from. |
20 |
| Step 3: Brand Development From the chosen brand concept, we would develop it further. Diving into all of the intricacies that will make 3Q stand out. These intricacies include font sizes, photo styles, animations... really everything that will take the brand to the next level. |
40 |
| Step 4: Supply of Files 3Q will be sent all different logo variants you need for day-to-day use, as well as versions that printers will need. A PDF version of the entire guide will be supplied. 3Q will also be supplied with an online style guide so everyone in the business uses the correct colors, fonts and styles for documents. This version will be online and interactive. |
30 |
| Additions Redesign of PowerPoint/Google Slide Templates to ensure new brand is applied consistently. |
20 |
| Total Hours: | 105 |
| All prices are in US dollars. Based on $85/hr rate.. | $8,925.00 |
Website Design: (Weeks 2-8)
Meticulously
Designed.
We take pride in all of our designs. Everything is meticulously researched, planned, tested and designed to work and look flawlessly.
Deliverables: Wireframes, PSD files, UI assets.
| Hours | |
|---|---|
| Discovery Phase Go over the provided sitemap/user flow in detail to better understand and coordinate the user experience and incorporate the new growth model. |
10 |
| Initial Website Designs Initial design comps provided for review and consideration. This stage will be performed in conjunction with Brand Guide build. Reviews and revisions. |
40 |
| Web Designs Designs will be finalized and Interior page design concepts will be added. Reviews and revisions. |
50 |
| Finalize Designs to go to Development All designs will be finalized. PSD files will be supplied and development will begin. |
40 |
| Total Hours: | 140 |
| All prices are in US dollars. Based on $85/hr rate.. | $11,900.00 |
Website Development: (Weeks 7-12)
Look &
function.
Our designs must not only look beautiful, but they must also function beautifully. A great design not only entices you to touch, but it must be intuitive and simple to understand.
Deliverables: Website theme files, plugins, templates, page builds, implementation, documentation.
| Hours | |
|---|---|
| Stage 1: Wordpress/Elementor/Theme Page Templates will be built and organized. |
30 |
| Stage 2: Pages will be built based on provided site map and approved designs. Reviews and revisions will begin. |
80 |
| Stage 3: Post types and necessary plugins/custimization. News, Events, Webinar, and all other post types will be skinned and incorporated based on approved designs. |
40 |
| Stage 4: All revisions, reviews and testing will be conducted. Launch will be prepared in conjunction with 3Q development team. Thynk will be available throughout the launch schedule to ensure a smooth transition to production. |
30 |
| Total Hours: | 180 |
| All prices are in US dollars. Based on $85/hr rate.. | $15,300.00 |
